Netflix has launched a beta test on a new search function that works on Openai technology, in theory, it will make the film selection and TV show more easily and more accurately. Functions, so far only available on iOS in Australia and New Zealand, allows you to search for content using more abstract queries, including user moods, for example: “Something is comfortable for a rainy evening.” This is beyond the usual filters of genres or actors.
According to the representative of Netflix Vanessa Zhou, the test will soon expand to the United States, but so far iOS has been limited and has no plans for other platforms. We just started and wanted to understand how it works for the audience, she said. Users can voluntarily activate the function to check AI-Poisk analyze the requirements and select suggestions based on the background data.
This is part of the trend that AI is increasingly helping in daily work. If the test is successful, the function can become a standard for Netflix, enhance competition with other streaming services.