Yandex will integrate on TV on the advertising base program that can be enforced by YAOS with sound. About this report CNews.
It should be noted that advertising will affect not only Etheric TVs, but also Kinopoisk applications and more. In addition, it will not only be able to watch it by TV owners from Yandex, but also for the company's partners, because they also install Yaos.
Advertising orders will occur via direct foundation. It is known that TV users from Yaos will have to watch Reeklam video with sound, this will be displayed on the top of Ether TV in online cinemas and even with surfing the web. There will also be banners ads, will be displayed on the homepage when enabled, in the search line and on the TV channel selection page.
Commenting on the innovation, the company noted that that does not mean that there will be more ads – it will be more suitable for users.