Balenciaga Demna's success designer has become Gucci's new creative director. After this move, Kering lost about $ 3 billion in the stock market.
One of the biggest surprises in recent years is in the fashion world. Demna, the designer of Balenciaga, has become Gucci's new creative director.
Orum I am really happy to join the Gucci family, d
$ 3 billion depreciation
According to Reuters; This change in Gucci, the largest brand of the Kering Group, has made investors worried and the company's stock dropped to 13 %. Therefore, the company lost about $ 3 billion in the stock market on Friday.
Many analysts, known for his success in Balenciaga 43 -Year -old Demna'nın, a much larger brand in terms of timeless grace, a risk choice for Gucci. Ariane Hayat, director of the European Securities Fund of Investment Bank Edmond de Rothschild, said: “The solution in this house seems to have been implemented because of the lack of better options, but it is a brave movement when considering Balanciaga's success.”