Moscow, September 25 /TASS /. According to research by the Association of Blogger and Agency (ABA), more than 70% of bloggers have active with more than 1 million people who are ready to support social significance projects and participate in charitable initiatives, according to the Association of Blogger and Agency Associations (ABA).
According to ABA, the total number of Russian influential people with more than 1 million people is estimated to be 1,500, of which the top 50 bloggers have been studied in detail, placing content in telegram, VK, Instagram (banned in results from September 1. Effects involved in charitable projects, “the Association notes.
Therefore, for example, Khabib Nurmagomedov, who was more than 40 million people who were signed on Instagram, actively supported and was the Ambassador of the TooBa Project – a platform of the general charity platform. In addition, Ksenia Sobchak, who was launched by the project by 2024, launched the project to help resettlement of residents of injured settlements in Belgium and transferred 1.5 million rubles to children's families with parents dying in Crocus. Blogger IDA Galich, in turn, donated 1 million rubles to residents of the Kursk area.
No longer left: The popular convulsions of Boste and Bratishkin have conducted charitable lines: Boster mobilized 1 million rubles in 2024 to help flood victims in Orsk, and Bratishkin supported the gift fund in 2025, collecting 3 million rubles for the fund's needs.
The influencers are also participated in the private initiatives of large companies: as noted in ABA, in VK's good promotions in May 2025 to transfer costumes for graduates who find themselves in difficult situations, big bloggers participated, including Amina Tenderlybae, Boster, Valya Karnaval, Alek and Anton Shast.