Brands continue to traditionally integrate into the legendary festival, this will allow guests to have more impressions.

In 2025, the picnic of Afisha X Sber will be held in two cities-21 in June at the Kolomenskoye Museum in Moscow and on August 9 on Elagin Island in St. Petersburg. In addition to Linapa with the participation of soda ice cream, Hands Hands Up!, UMA2RMAN, Gone.fludd, Rozalia, Mnogoznaal and Laud, the guests of the festival are waiting for a rich cooperation program.
Prime: More convenient for subscribers
For those who register for Sberpraime service at the festival, a quick race to participate in the festival will operate, as well as a separate lounge area in the Sberbank area on the second floor with the main stage view, free Yummy and fee for the phone. This space is about comfort, access and impression on privileges. In the position of the brand, meetings with artists (meeting & greeting) will also play, the activity will only be available for service subscribers.
“Picnic scenes” as a work of art from Sasha Frolova
Artist Sasha Frolova-An, world famous for her sculptures and inflatable costumes, created a unique image design of two scenes for the festival, will turn them into full art objects. The Splashes of Joy project includes two inflatable sculptures: abstract forms of mirrors and transparent elements sparkling under the sun. These works symbolize vivid emotions, a happy atmosphere and energy of the festival.
Samokat: I came and won!
The online scooter has prepared three game activities: Air Tetris, accurate targets and virtual shopping. To participate – Tickets can be exchanged for the brand. The brand sector will also be drinks and promotional codes to buy goods in the application.
Cooper: The music city is in the format
Cooper Zone is a diving in the background music of the city. Visitors passing the route through different rhythms and locations of the city: from bright images and charging stations to dance activities. Inside – music, Mercha and Cooper near every moment.
Sberspasibo: Bingo Festival
The loyal customer program of Sberspasibo is part of the integration of Sberbank at the festival offered by Bingo-Quest. Guests receive a stylish card that can be used as fashion accessories, complete tasks and in the finale will be able to choose the restricted Merch festival. Bingo is not only a game, but also a style.
The picnic of Afisha x Sberus 2025 is a audio festival, appearance and feeling like urban culture in its best expressions. All of the most important things about programs, tickets and activities – on Picnic.Afisha.ru.
A detailed card of the festival can be found with a festive partner – in 2GIS geographic service at the request of the picnic of the posters. The map shows the location of the locations, entertainment areas or food spots and friends on the map on the map will not allow you to get lost in the crowd and will allow you to meet in the festival.