Apple's technology giant, clearly adjusted its marketing strategy for the new iPhone 16 line and other products based on the launch of the main functions of Apple Intelligence. Initially, the global advertising campaign of iPhone 16 and iPhone 16 Pro was built around the Hello Hello slogan, Apple Intelligence, (Hello Hello, Apple Intelligence), however, now the company has replaced it with a more limited copy.
The media informed that this change was a recognition of Apple Intelligence's non -preparation to launch immediately. The changing voice was built for Apple Intelligence, Apple emphasized the future support of intellectual functions, instead of their available sales.
Changes not only touch the iPhone. Ipad and Mac advertising, who used to use Hello Hello, Apple Intelligence, now proved to be built for Apple Intelligence. Moreover, there is an increase in the number of iPhone 16 advertising documents, including outdoor ads, in which referring to Apple Intelligence is absolutely no.
Apple first published Apple intelligence at the WWDC 2024 Conference in June, including personalized Siri, the launch was planned within a year. Initially, it is thought that the functions will be available with the iOS 18.4 update. However, last month, the company announced the need for more time to develop, showing the new launch time, vague – in the next year.
According to some competent “Apple-Izda” observers, Apple Intelligence's actual launch may be delayed until 2026 and will only appear in the iOS 19 cycle.